In an increasingly complex mortgage industry it’s important to make use of the technology, tools, and third parties who help you serve your clients well and expand your business. From your client management system and your loan origination software to your closing attorneys and appraisers, you need everyone on your team working at the highest level to set you apart from the competition. And of course this applies to your wholesale lenders as well.
What makes a wholesale lender great to work with? Here are a few qualities to look for:
Product Selection
Today’s borrowers, the homes they are financing, and their financial goals are extremely varied. You need a lending partner with options for the wide spectrum of scenarios that cross your desk on a daily basis. An organization that “Yes, we can help,” and helps you do the same.
Explore the full suite of loan products available through AFR Wholesale including low money down programs, jumbo financing, renovation loans, one time close construction, mobile home financing, and much more.
Support
With so many moving parts required to take a mortgage loan from initial quote through application and on to closing no one can do it all on their own. You need assistance and support while still feeling in control and up to date on everything that is happening and when.
From training webinars giving you the product knowledge you need to succeed, to our Resource Center which puts the information you need at your fingertips we have many resources that help you succeed.
In addition, we have the ultimate in hands on support: our On-Demand Processing enhancement where we help you process, underwrite, fund and close the loan, at no additional cost.
Communication
Your client has a question. You want to provide them with an answer…now. We have several ways for you to reach us when you need information. Our scenario desk is there for your questions about specific programs or any issues that come up pre-submission.
Your dedicated team is available by phone, email, and live chat. Because there’s a team and not just one individual you don’t have to worry about someone being unavailable or uninformed about what’s happening with your files.
Pricing
Your clients want superior service and an excellent product but they also want a great deal. Our low rates allow you to offer an incredible package and impress both your borrowers and their real estate agents…leading to growth through referrals and reputation.
Technology
In an industry where time is always of the essence, technology allows you to conduct business at a faster pace, while keeping clients’ information secure.
At AFR we utilize the latest technology so that working with us is efficient and straightforward. Our Loan Origination Portal, AFR Loan Center, allows you to manage your pipeline from anywhere, on any device. There is no longer a need to be tied to the office to effectively serve your clients.
There When You Need Them
At AFR we strive to be a true partner, fully dedicated to the success of each of our broker partners. Want to learn more about doing business with us? We’d love to talk to you – contact us anytime.
Photography by [alphaspirit] © shutterstock.com
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Tags: lending partner
