Press Room

PARSIPPANY, N.J., March 11, 2025 /PRNewswire/ — American Financial Resources, LLC (AFR) is setting a new standard in the market with substantially enhanced pricing on Conventional Non-Owner Occupied (NOO) loans, providing real estate investors with a powerful advantage. With significantly improved pricing options, investors can enjoy lower principal and interest payments—leading to a higher return on investment (ROI) compared to Debt-Service Coverage Ratio (DSCR) and other Conventional NOO financing options.

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SAN FRANCISCO–(BUSINESS WIRE)–Polly, the leading provider of innovative mortgage capital markets technology, today introduced American Financial Resources, LLC (AFR) as the latest adopter of its cloud-native technology and high-performance product and pricing engine (PPE). AFR selected Polly to support strong strategic growth ambitions, increase revenue on each loan, and decrease the cost of origination, while maintaining a hyper focus on the borrower experience. Executives cite Polly’s granularity, functional depth, and versatility—combined with an unrivaled pace of innovation—as key drivers in their decision.

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PARSIPPANY, N.J., Oct. 16, 2024 /PRNewswire/ — American Financial Resources, LLC (AFR) is proud to announce the launch of its new Loan Communication Technology, a cutting-edge platform designed to enhance communication and streamline processes for brokers. This upgraded portal reflects the new AFR’s ongoing commitment to providing its clients with faster, more transparent, and efficient solutions.

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PARSIPPANY, N.J., Sept. 4, 2024 /PRNewswire/ — American Financial Resources, LLC (AFR) is excited to announce a series of key leadership appointments that highlight the company’s dynamic transformation. These strategic changes underscore AFR’s commitment to delivering a renewed level of expertise and innovation, as the company continues to evolve and enhance the client experience. Bobbi MacPherson has joined AFR as the new Head of Operations, Shaun Hamman has rejoined the team as Senior Vice President of Strategic Accounts, and Kayla Lopez has been promoted to Head of People.

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Lauren Blackburn, CFMP has consistently demonstrated exceptional creativity, strategic prowess and leadership in the mortgage lending industry over the course of her career. Her innovative campaigns and initiatives have propelled American Financial Resources to new heights, including achieving the highest one-time close construction fundings in company history. Blackburn’s track record of success and her ability to navigate industry changes make her a standout marketing executive deserving of recognition.

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Peter Kuruc, Vice President of Wholesale Operations at American Financial Resources has an unwavering commitment to operational excellence. Kuruc’s strategic leadership has not only significantly contributed to the success of our organization but also positioned him as a dynamic force driving innovation and growth in the financial industry.

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American Financial Resources, LLC (AFR) proudly announces the hiring and appointment of Michael Brenning as the Head of Production, effective April 19, 2024, and Brian Collins as the Executive Vice President of Capital Markets, who officially joined the company on April 16, 2024.

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American Financial Resources, LLC (AFR) announces that it completed the sale of 100% of the Company to an investment group led by Proprietary Capital, LLC (Proprietary Capital).

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AFR was selected as the top Manufactured Housing wholesale partner and recognized in Washington, DC by the United States Department of Agriculture.

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As a result of external survey feedback, national mortgage lender American Financial Resources, Inc. (AFR) is continuing its commitment to best serve the industry by reorganizing its leadership, improving communications, streamlining processes, and increasing training opportunities. These changes are already in full swing as the company maintains its focus on bringing more families home.

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